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The Number of Car Shoppers Using Text Messages to Negotiate Continues to Increase

When it comes to buying and selling cars, the art of negotiating continues to evolve. While placing a for sale sign on your car, and then driving it or leaving it alongside a busy intersection continues to be a popular method, more buyers and sellers are looking to other methods to negotiate a deal. The Truth about Cars has an ideal way to negotiate your way with a car dealer.

auto dealerFrom social media to the sending and receiving of text messages, car buyers and sellers can now enjoy a more efficient marketplace that can help them identify serious buyers or sellers without wasting their time on the phone or meeting face-to-face. In fact, the number of transactions negotiated by text messaging has increased by than five times the level it was at just a few years ago as reported by Neilson.

Using text messages to negotiate when buying or selling a car makes sense. Buyers can find out such important information as mileage, when and where to pick up the car, and also what kind of incentives are being offered. Individual sellers and car dealers can communicate with more customers than they would if they were to only negotiate face-to-face or by phone.

With smart phones and driving is becoming more prevalent than ever before, it’s almost a guarantee that car shoppers will rely even more heavily on text messaging to negotiate in the future. It takes a great deal of stress out of the negotiating process for shoppers, and, in reality, falls in line with how business is currently being done in many industries.

The benefits that car shoppers experience when using text messaging to negotiate are clear:

  • They can save time, and identify what cars they want to see in person without having to visit every dealer or individual seller in town.

  • They can save money by quickly comparing prices between the dealers in their area.

  • They can enjoy a stress-free buying experience by avoiding the aggravations that often come with face-to-face negotiation.

However, there are some challenges that also come as a result of using text messages to negotiate. The most obvious challenge is the need to differentiate between a legitimate deal and a scam. While car shoppers have always faced the risk of being scammed when buying a car, the use of text messages, social media, and email have made it easier for those doing the scamming.

With little to no personal interaction, it is easier than ever for scammers to deceive car shoppers during the process.

At the same time, car sellers face a risk as well. By simply negotiating through text messaging, they have no way oftexting and negotiating knowing if the potential buyer actually has the means to purchase the car. That means that they could lose out on potential sales by holding a vehicle for a deadbeat buyer. Car dealers also lose the upper hand in the negotiation process, as car shoppers have access to a wealth of information that they can use to help them negotiate the best deal possible.

No matter how you look at it, the idea of using text messages to negotiate when buying a car is here to stay. Nearly 60% of car shoppers openly state that they despise the negotiating process. With the help of text messaging, car shoppers can get the information they want, and pay the price they want to pay without the headaches of bargaining for it at the car dealership.

Image Credits: Jeff Cook & Wade Morgan

Greg Fowler

Greg Fowler

Managing Member of AutoInsureSavings LLC, Greg has been in the insurance industry for 12 years and enjoys rebuilding vehicles. His goal is to help drivers save on anything related to automobiles. Travel and enjoying the outdoors are some of his hobbies. The best way to reach him is at his Twitter or Facebook Profile.

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