Joel Ohman is the CEO of a private equity-backed digital media company. He is a CERTIFIED FINANCIAL PLANNER™, author, angel investor, and serial entrepreneur who loves creating new things, whether books or businesses. He has also previously served as the founder and resident CFP® of a national insurance agency, Real Time Health Quotes. He also has an MBA from the University of South Florid...

Full Bio →

Written by Joel Ohman
Founder, CFP®

Joel Ohman is the CEO of a private equity-backed digital media company. He is a CERTIFIED FINANCIAL PLANNER™, author, angel investor, and serial entrepreneur who loves creating new things, whether books or businesses. He has also previously served as the founder and resident CFP® of a national insurance agency, Real Time Health Quotes. He also has an MBA from the University of South Florid...

Full Bio →

Reviewed by Joel Ohman
Founder, CFP®

UPDATED: Jun 22, 2022

Advertiser Disclosure

It’s all about you. We want to help you make the right coverage choices.

Advertiser Disclosure: We strive to help you make confident auto insurance decisions. Comparison shopping should be easy. We are not affiliated with any one auto insurance provider and cannot guarantee quotes from any single provider. Our partnerships don’t influence our content. Our opinions are our own. To compare quotes from many different companies please enter your ZIP code on this page to use the free quote tool. The more quotes you compare, the more chances to save.

Can you buy a classic car, an investment car, and see a return? There’s always a risk when it comes to making an investment – and cars are no different. However, the historically low interest rates have pushed investors to look for alternative ways to invest their money.

Classic cars have always been a popular investment vehicle. With investors looking to diversify their assets, classic cars might look like a guaranteed good investment. But is it completely true?

In general, classic cars or vintage vehicles,  tend to gain in value more than other types of collectibles. This is despite the common fact that cars are usually more high-maintenance and more complicated to store than other kinds of collections.

The truth is, well, it is complicated.

GMC blue chip classic car.

Illustrated above is a GMC series 100 blue-chip classic truck. Classic trucks in this condition can sell for a price range of $20,000 to $25,000. Buyers are willing to pay substantially more for blue-chip trucks since they can be an excellent investment. Image credit.

Classic car auction activity has leveled off in recent years.

The uncertainty of the recent economic issues has created a lull in short-term classic car sales, particularly for blue-chip classic cars and American muscle cars.

Affordable classics continue to enjoy steady price appreciation.

Don’t let the recent decline in sales activity scare you into not buying a classic car.

Like other investment markets, classic cars are not immune to fluctuation, according to investment analysts. 

That means classic car prices could surge in the coming years.

It also means that there are some great buying opportunities now.

As they say, buy low, sell high.

Not every low-priced classic car is a great investment opportunity, though. If you like to restore vehicles, classics can be a great investment. One 1967 Corvette was a “barn find,” meaning it had been stored away and forgotten. It was later found, restored, and sold to make a profit. Montana Danford at restored three vehicles to sell for a total of $160,000.

That means you shouldn’t just dump your money into the first classic car you see.

Like any investment, it is wise to do a little research before buying a classic car.

As you read this article, you will learn more about the factors you should consider to make sure your classic car purchase is a good investment.

These factors include:

  • How long you plan to own the car
  • The type of classic car
  • The make and model of the classic car
  • The scarcity or rareness of the car
  • The age of the car
  • The intrigue of the car
  • The demand for the car
  • Classic car insurance premiums, according to Benzinga

Long-Term vs. Short-Term Ownership

I’ll keep it simple.

If you’re looking for a quick flip short-term investment, a classic car is not the best choice.

Many live auctions have been canceled or moved to online platforms, and big-dollar investors are parking their money elsewhere for the time being.

However, the latest classic car market downturn trends point to a likely growth in investment activity in a few years.

That means that now is a great time to buy if you are willing to hold on to the car for a few years.

The current low prices and 5-year growth outlook makes classic cars a good long-term investment choice.

The Type of Classic Car You Plan to Buy

Classic cars are generally broken into four different investment categories:

  • Blue Chip Classic Cars
  • Ferraris
  • American Muscle Cars
  • Affordable Classics

Blue Chip Classics, Ferraris, and American Muscle Cars have all seen price drops from their previous highs in the past two years.

Blue Chip Classic Cars

About 25 cars make up the list of Blue Chip Classics.

Some of these cars include:

  • 1966 Shelby Cobra 427
  • 1959 Maserati 5000GT Frua
  • 1965 Aston Martin DB5
  • 1967 Chevrolet Corvette
  • Et al

Despite the recent price drops, these cars still cost north of $2 million on average.

However, if you invested in one of these cars just ten years ago, you would have more than doubled your investment.

If you can weather the current market storm and buy for the long term, Blue Chip Classic Cars are a good long-term investment.


Like Blue Chip Cars, Ferraris have a high cost of entry.

Although prices are down more than 15% from their record high average price, you can still expect to pay shy of $5 million to buy a high-end classic Ferrari.

While the entry barrier for high-end classic Ferraris is high, the return on investment potential is huge. The 1986 Ferrari Testarossa is a blue-chip classic. Only 41 Ferraris were painted in that unique shade of blue, making it an excellent opportunity for an investment.

If you bought a high-end Ferrari classic ten years ago, you would have quintupled your money!

Although prices will continue to fall in the short term, the potential for incredible returns making Ferraris an alluring long-term investment.

Don’t expect to make money with a quick Ferrari flip, though.

American Muscle Cars

Like high-end Ferraris and Blue Chip Classics, American Muscle Cars haven’t performed very well in the last two years.

Resale values have fallen nearly twenty percent off their record high prices.

Unlike the Ferrari and Blue Chip categories, American Muscle Cars haven’t experienced great growth in the last ten years.

That makes American Muscle Cars a poor investment in both the short- and long-term.

However, if you’re in the market to spend more than $200,000 for an American Muscle Car, you’re probably looking to buy one for the unmatched fun drive experience and the beautiful, aggressive appearance.

Below are Muscle Car’s which are doing fairly well in the classic market: 

Chevy Corvette1984
Dodge Charger Daytona1969
Pontiac Firebird Trans Am1978
ChevyCOPO Camaro1969
Chevy Chevelle LS61970
Get Your Rates Quote Now

Compare RatesStart Now →

While you probably won’t get the best financial return on your investment, you won’t lose much money.

You’ll also get to enjoy driving a beast of a vehicle as long as you keep it in good shape.

Affordable Classics

The Affordable Classics category is the only one to see a continuous increase in value over the past ten years.

These cars, including the 1971 Datsun 240Z, the 1967 Volkswagen Beetle, and the 1962 Studebaker Lark Regal, have a much lower entry price.

Most of these cars, except the Datsun, can be bought for less than $40,000. Before Nissan, the company was known as Datsun. The 1970 Datsun 240Z is a highly collectible model. If you look for Nissan or Datsun autos from the 1990s and earlier decades, you can find an excellent classic investment.

The classic cars in this category haven’t had the same return on investment growth as the high-dollar cars in the past ten years.

They have increased in value by about 67% in the past ten years, compared to the 200-500% growth of Ferraris and Blue Chip Classics.

They are still a good investment, especially for those looking for an entry-level classic car.

Now that we know classic cars still have good long-term investment potential, we’ll take a look at what makes a classic car worthy of investment.

The Dodge Viper

The Dodge Viper is a sports car that was manufactured by Dodge from 1992 to 2017.  A two-door, two-seater car, it is popular for its sleek design and aerodynamic body, as well as a powerful engine. The first generation of the Viper had an 8.3L V10 engine which generated 275 horsepower, with 450 foot pounds of torque. The next generation took that up a notch to an 8.4L V10 engine with 500 hp and 600 torque.

The Dodge Viper was manufactured in Detroit until July 2010, and then moved to another assembly plant in Corktown (also in Detroit), where it was produced until 2017.

The Dodge Viper GTS appears on Bloomberg’s best cars to invest in for 2020 and beyond.

The Make and Model of the Car

The make and model of a classic car can make all the difference when looking for a good investment.

Not every old car is considered a classic.

Not every classic car will increase in value at the same rate.

Before you drop money to invest in an older car, you should know exactly what the current market looks like for that car.

Traditionally, classic cars from Ferrari, Aston Martin, Mercedes Benz, and Shelby (AC) Cobra are excellent investment choices.

They are also at the top end of the price scale. 1960s Volkswagen Beetles, the classic VW “bug”, can be an excellent investment. Many of them can be purchased for less than $3,500. You can restore it, and then sell it for a nice profit. 1960s Beetles in excellent condition can sell for $50,000 or more.

For those looking for entry-level classic cars, auction houses provide much great information on sale value and investment returns for specific car make and models.

The Datsun 240Z, Ford Mustang GT, Volkswagen Beetle, and Volkswagen Karmann Ghia are specific makes and models that have enjoyed consistent gains in the last decade.

Other Affordable Classics are worth a second look.

However, they may not be as strong investments as those mentioned.

The Scarcity of the Car

As in other alternative investment classes, the value of a classic car can be impacted by its overall scarcity.

The fewer still in existence, the greater the chance that a classic car enjoys a large appreciation value.

That doesn’t mean that a car with a limited run is guaranteed to be a great investment. A good example of scarcity is the Honda S2000. The S2000 keeps increasing in value because of the scarcity of that vehicle. According to Car and Driver, Honda even issued a statement in recent years noting that you can buy new parts for this model directly from Honda.

If the car wasn’t trendy when it was originally released, there’s a good chance it won’t be highly sought after by other classic car investors.

Classic cars often define the year or decade during which they were manufactured and sold.

If nobody was interested in the car then, investors probably aren’t going to be interested in the car now.

Though, cars that were popular in their time will see a big jump in investment value now if there are few of them in existence.

The Age of the Car

Scarcity and age often go hand-in-hand.

The older a classic car is, the more likely it is that there are fewer in existence.

The influence that a car’s age has on its investment value isn’t all about scarcity, though.

In many classic cars, specific desirable features were only available in certain years.

That’s why you’ll see certain makes and models of a certain age (or production year) sell for more than the same make and model of a different year.

The Intrigue or Appeal of the Car

While a family sedan is resourceful and gets the job done, it isn’t exactly exciting.

That’s why family sedans rarely earn the classic car label.

They tend to depreciate and never increase in value beyond their original sale price.

The classic cars that are considered good investments are those that are exciting and desirable. The original 1965 Ford Mustang Shelby GT350 is considered a premium classic muscle car. Depending on the condition, a 1965 Shelby GT350 goes for anywhere from $90,000 to $500,000. Below are values and estimates based on condition.

Get Your Rates Quote Now

Compare RatesStart Now →

They are the “head-turners”; car models that reach celebrity status thanks to a film appearance or celebrity endorsement.

Whether it’s the sleek design and speed of the 1966 Shelby Cobra 427 and the 1966 Ferrari 330 GT SII or the unforgettable fun, generation-defining look of the 1967 Volkswagen Beetle, a classic car’s success is defined by its appeal, both then and now.

The Demand of the Car

A car could be scarce and have an unforgettable, desirable design and still be a lousy investment.

Like all markets, if there is no demand, there is no investment value.

Before committing to buy a classic car as an investment, it is worth researching past sales.

If you can’t find any recent sales despite there being a glut of that car on the market, there is a good chance that the car’s demand has declined.

Pay attention to trends on the auction market to get an idea if the classic car you want to buy has investment potential.

If a car’s value has fallen a good amount from its previous high, and there are a bunch for sale in your region, you’re not going to get a good deal if you buy it.

That is often considered “catching a falling knife” in investment circles.

Are you looking for the next great classic car investment?

Part of the fun in investing in classic cars is finding the next great investment; cars that are (relatively) affordable now but have the potential to see a huge spike in value.

The following cars are gaining traction among investors as being the next hot ticket investment vehicle.

  • 1990 – 1998 Lamborghini Diablo
  • 1984 – 1993 Mercedes-Benz 190
  • 1998 Porsche 911 Turbo S
  • 1994 Mazda RX-7
  • 1973 Datsun 510
  • 1983 DeLorean DMC-12

Although most Blue Chip Classic Cars and Ferraris require a significant up-front investment, you don’t have to be a millionaire or billionaire to enjoy investing in classic cars.

If you do your research ahead of time, classic cars can be a good (and quite fun) investment.


Editorial Guidelines: We are a free online resource for anyone interested in learning more about auto insurance. Our goal is to be an objective, third-party resource for everything auto insurance related. We update our site regularly, and all content is reviewed by auto insurance experts.